Launching a non-alcoholic version of a beloved cider required a fresh perspective. By partnering with popular DJ Scady, we created a campaign that positioned Strongbow 0.0% as the perfect choice for those who want to stay in the mix while staying clear-headed.

• Launch non-alcoholic variant without diminishing main brand
• Appeal to younger, health-conscious consumers
• Maintain premium positioning while highlighting alcohol-free status
• Create relevance in Caribbean party culture
• Connect with music and entertainment scene
• Balance lifestyle with product messaging
• Overcome potential stigma of non-alcoholic options

• Featured influential local DJ as brand ambassador
• Created vibrant, tropical aesthetic
• Used bold, dynamic typography
• Integrated product naturally with lifestyle image
• Emphasized “FINALLY” to create anticipation
• Maintained Strongbow’s premium look
• Added “dot p” to connect with local vernacular

• Social media assets
• Digital advertising
• Billboard placement
• Point of sale materials
• Event activations
• Influencer partnerships
• Retail displays