Scroll Top
SMOKE ON THE WATER
Brand Identity Case Study
THE STORY

When The Harbor Club needed to create an exclusive cigar lounge experience, we developed a brand that merged Caribbean relaxation with sophisticated leisure. The name plays on the iconic waterfront location while adding a touch of classic rock nostalgia.

 

THE CHALLENGE
  • Create upscale yet approachable atmosphere
  • Balance luxury with laid-back Caribbean vibe
  • Design for both hotel guests and local professionals
  • Differentiate from typical hotel bars
  • Appeal to cigar and whiskey enthusiasts
  • Integrate maritime location into brand
  • Maintain Harbor Club’s premium positioning
THE SOLUTION
  • Developed vintage-inspired badge design
  • Created iconic whiskey and cigar illustration
  • Used metallic silver and warm copper palette
  • Integrated palm frond sunburst pattern
  • Built flexible badge architecture
  • Crafted typography mixing elegant and casual
  • Designed for application across collateral

Logo Design

Ready to enhance your logo?