SMOKE ON THE WATER
Brand Identity Case Study
THE STORY
When The Harbor Club needed to create an exclusive cigar lounge experience, we developed a brand that merged Caribbean relaxation with sophisticated leisure. The name plays on the iconic waterfront location while adding a touch of classic rock nostalgia.
THE CHALLENGE
- Create upscale yet approachable atmosphere
- Balance luxury with laid-back Caribbean vibe
- Design for both hotel guests and local professionals
- Differentiate from typical hotel bars
- Appeal to cigar and whiskey enthusiasts
- Integrate maritime location into brand
- Maintain Harbor Club’s premium positioning
THE SOLUTION
- Developed vintage-inspired badge design
- Created iconic whiskey and cigar illustration
- Used metallic silver and warm copper palette
- Integrated palm frond sunburst pattern
- Built flexible badge architecture
- Crafted typography mixing elegant and casual
- Designed for application across collateral
Logo Design
