For The Harbor Club’s rooftop venue, we needed to create an identity that captured the exclusivity of elevated nightlife while maintaining an air of effortless sophistication. The signature-style logomark suggests both personal invitation and celebrity cachet.

• Convey premium nightlife experience
• Differentiate from typical hotel bars
• Create aspirational but accessible feeling
• Design for both day and night applications
• Appeal to international and local clientele
• Maintain consistency with hotel branding
• Translate across event promotions

• Created fluid, handwritten signature style
• Developed stark black and white palette
• Built flexible identity system
• Designed for illuminated applications
• Crafted photography style guidelines
• Integrated elevation concept subtly
• Maintained minimalist sophistication

• Established premier nightlife destination
• Created Instagram-worthy atmosphere
• Attracted celebrity DJs and performers
• Built strong local following
• Enhanced hotel’s luxury positioning
• Developed signature Friday experience
• Generated substantial PR coverage