For Saint Lucia’s premier fashion event, we needed to create a campaign that elevated local fashion to international standards. The challenge was to capture the sophistication of haute couture while celebrating Caribbean style and confidence.

• Position a local fashion show at international luxury standards
• Create imagery that works across billboard and social media
• Balance fashion photography with clear event information
• Maintain visual impact at large scale
• Integrate multiple sponsor requirements
• Convey both exclusivity and accessibility
• Design for both local and tourist audiences

• Selected powerful singular image for maximum impact
• Created sophisticated typography system
• Used bold red accent band for dramatic effect
• Balanced white space with detailed photography
• Developed “Masterpiece” sub-branding
• Integrated Hot Couture’s distinctive color block logo
• Crafted tagline “An Evening of Confident Style”

• Large format billboard
• Social media assets
• Event collateral
• Print advertising
• Digital promotion