As Saint Lucia’s national beer, Piton needed to capture the essence of Carnival while reinforcing its position as the authentic choice for celebration. We created a campaign that merged the vibrant energy of Carnival with Piton’s distinctive brand heritage.

• Showcase authentic Carnival culture
• Balance festive imagery with brand prominence
• Capture the spontaneous joy of celebration
• Integrate product naturally into carnival setting
• Appeal to both local and visiting audiences
• Maintain brand’s premium positioning
• Express cultural authenticity through imagery

• Featured real carnival revelers in authentic costumes
• Created dynamic composition with multiple product formats
• Used vibrant carnival colors while maintaining brand palette
• Incorporated “Sa nou mem” (That’s us) tagline
• Balanced lifestyle photography with product presentation
• Added iconic Pitons mountain logo for local pride
• Developed “Everything you love about Carnival” headline

• Large format billboards
• Social media content
• Print advertising
• Point of sale displays
• Promotional materials