KOTEX CARIBBEAN CAMPAIGN
Breaking Barriers Through Bold Design
THE CHALLENGE
Create a vibrant, culturally relevant commercial that speaks to Caribbean women while breaking category conventions and traditional communication barriers.
THE SOLUTION
We developed a dynamic TV commercial that:
- Celebrated feminine strength
- Used bold, contemporary visuals
- Featured authentic local talent
- Incorporated modern dance elements
- Maintained brand sophistication
CREATIVE APPROACH
- High-energy choreography
- Contemporary color palette
- Dynamic camera movement
- Empowering messaging
- Strategic product integration
PRODUCTION ELEMENTS
- Professional dance sequences
- Urban location shooting
- Modern styling choices
- Original music track
- Authentic casting