JUNGLE LEGACY
Artisanal Luxury Reimagined
Brazilian artisanal crafts needed a bridge to luxury markets. Through collaborative naming sessions, we created JUNGLE LEGACY – capturing both environmental responsibility and timeless elegance. The identity system, featuring a sophisticated monstera-monogram hybrid, speaks the language of luxury while honoring artisanal heritage.
THE CHALLENGE
Create a sophisticated brand identity for a luxury crafts company that bridges Brazilian artisanal heritage with contemporary elegance, while communicating both environmental consciousness and premium positioning.
THE SOLUTION
Developed a refined identity system featuring:
- Monstera leaf integrated with ‘JL’ monogram
- Deep forest green color palette
- Serif typography for heritage appeal
- Gold accents for premium touch
- Subtle leaf pattern backgrounds
- Classic business card design
DESIGN SOPHISTICATION
- Botanical monogram suggests sustainability
- Modern-classic typeface combination
- Rich emerald green implies natural luxury
- Metallic gold foil details add prestige
- Textural leaf patterns create depth
- Strategic negative space
- Elegant tagline reinforces positioning
- Dual-language presentation capability
Logo Design
Business Card Design
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