Forest Springs needed to evolve from a local water brand to a premium natural beverage that could compete in international markets. Our challenge was to maintain the brand’s authentic Saint Lucian roots while elevating its visual language to world-class standards.

• Elevate brand while maintaining local authenticity
• Create consistent visual system across all touchpoints
• Balance natural imagery with premium positioning
• Highlight product benefits without overwhelming design
• Design for multiple package formats
• Integrate health and wellness messaging
• Maintain recognition while modernizing look

• Evolved logo with refined typography and silver accent
• Created immersive natural environment photography
• Developed butterfly motif as premium natural indicator
• Built flexible layout system for all formats
• Introduced dynamic water splash elements
• Refined color palette with richer greens
• Added “Live Healthier!” tagline for wellness positioning

• Logo redesign
• Bottle label system
• Billboard campaigns
• Point of sale materials
• Product photography
• Package design
• Brand guidelines