FERNANDES ICE CREAM
Crafting Sweet Success
THE CHALLENGE
We developed a multi-commercial campaign featuring:
- “Good Times” memory-driven narrative
- “Tropical Flavors” product showcase
- “Family Moments” emotional connection
THE SOLUTION
We developed a multi-commercial campaign featuring:
- “Good Times” memory-driven narrative
- “Tropical Flavors” product showcase
- “Family Moments” emotional connection
CAMPAIGN STRATEGY
- Authentic local storytelling
- Cross-generational appeal
- Product-as-hero shots
- Emotional connection building
- Caribbean cultural integration
PRODUCTION ELEMENTS
- High-end food cinematography
- Rich color grading
- Local location shooting
- Natural lighting techniques
- Authentic casting
- Original music scoring
CREATIVE APPROACH
- Focused on shared experiences
- Highlighted product texture
- Captured genuine moments
- Emphasized quality ingredients
- Connected through tradition
TECHNICAL EXECUTION
- Professional food styling
- Dynamic camera movement
- Strategic product placement
- Perfect scoop techniques
- Enhanced sound design