When Crystal Clear needed to reinforce its position as Saint Lucia’s premium water brand, we created a campaign that connected the product with authentic local moments. By featuring real Saint Lucian fishermen and children at play, we grounded the premium product in genuine island life.

• Connect premium positioning with local authenticity
• Showcase product quality while highlighting local production
• Create visual narrative across multiple billboard locations
• Capture genuine Caribbean moments
• Balance lifestyle imagery with product presentation
• Design for various viewing distances and angles
• Maintain brand sophistication while feeling accessible

• Featured authentic local characters and scenarios
• Used vibrant natural settings and real locations
• Created dynamic product splash photography
• Developed clean, impactful typography
• Integrated product benefits subtly
• Maintained consistent visual language across locations
• Crafted memorable tagline “Make your choice Clear…”

• Multiple billboard locations
• Different lifestyle scenarios
• Consistent brand architecture
• Strategic placement planning
• Local photography
• Product integration
• Brand messaging system