COCA-COLA PROMOTION CAMPAIGN
Strategic Prize Game Design
THE CHALLENGE
Create an engaging promotional campaign that drives consumer participation and brand engagement while maintaining Coca-Cola’s signature visual style.
THE SOLUTION
We developed “Pop Open Your Luck” – a prize redemption campaign that transformed bottle caps into exciting opportunities to win. The design featured:
- Clean, iconic visuals in Coca-Cola’s signature red
- Clear prize hierarchy display
- Simple, engaging mechanics
- Multiple prize tiers driving repeat participation
- Strategic retail partner integration
THE IMPACT
- Increased consumer engagement
- Enhanced brand visibility at point-of-sale
- Strengthened retail partnerships
- Measurable sales lift during campaign period

