Launch contactless payment technology while connecting with national pride and excellence through St. Lucia’s world-class athlete

We created an integrated campaign that merged banking innovation with athletic achievement. The concept leveraged the natural parallel between an Olympic-caliber athlete’s speed and the bank’s fast payment technology.

• Bus wraps creating mobile billboards
• Print advertisements
• Digital displays
• Video commercials
• Billboard installations
• Social media content

• Connected technology with human achievement
• Leveraged national pride
• Created visual consistency across all platforms
• Used dynamic action photography
• Integrated brand colors strategically
• Maintained clear message hierarchy

• Bold diagonal splits reflecting movement
• Consistent brand color palette (blue, gold, white)
• Clear product visualization
• Dynamic typography
• Strategic use of white space
• Integrated contactless payment iconography

• Increased contactless payment adoption
• Enhanced brand perception
• Strengthened market position
• Elevated banking technology awareness
• Created lasting brand-athlete association